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Heavy equipment sales representative


Job Summary

Starting date:  As soon as possible
Number of positions to fill:  1
Salary:  To be discussed
Hours:  40h - Full Time
Employment status:  Permanent
Work shift:  Day


Member of the Terapro Group, J.R.Brisson Equipment Ltd. specializes in construction equipment and is a renowned leader in this sector. The company is known for its excellent service and expertise in excavation and snow removal thanks to its CASE construction product line. Our teams serve Eastern Ontario and Western Quebec. J.R. Brisson bases its reputation for excellence on world class, quality equipment and unbeatable, personalized service.

Under the responsability of the general manager, our Sudbury branch is looking for a Heavy equipment sales representative


  • Represent the company to promote and sell machines to the customers in a defined sale territory;
  • Keep up to date with product knowledge, the characteristics and the advantages of all equipment which the company could sell;
  • Plan and optimize territory coverage to maximize the results and increase the market share by developing and by executing strategic business plan;
  • Generate sales opportunities with existing customers and new leads by using proactive sales techniques;
  • Inform the customers about our product offering, as well as promoting divers purchasing options;
  • Have a good knowledge of the value of the used equipment and be able to estimate it correctly for trade purposes;
  • Retention of customer base to maintain and increase market share;
  • Sales process including among others: Onsite visits, product presentations, creation and revisions of quotations;
  • Presence in the local events related to the industry to establish and maintain relationship with business partners;
  • Regularly updating customers profile in the system for an effective management of the clientele;
  • Stay up to date on the evolution of the market and the competition so that our customers receive the best possible value.


Education level
High School
DEP Finished
Years of experience
Languages (written)
Languages (spoken)



  • Have a College Diploma or a Vocational training, and/or 3 to 5 years of experience in the field of the sale and business development, any experience or training related will be considered;
  • Knowledge of sales techniques;
  • Knowledge of the clientele aimed by this industrial sector;
  • Good knowledge of the heavy machinery (main part);
  • Capable of developing and of maintaining long term relationships and reliable;
  • Well organized and excellent time management skills;
  • Proficiency using Microsoft Office (Excel, Word).


We offer

  • A defined contribution pension plan;
  • A group insurance (life, short and long term disability, drug coverage, etc.)
  • 5 days of paid personal leave;
  • Service vehicle;
  • A work clothing allowance;
  • Learning and development opportunities;
  • A safe and healthy environment.

J.R. Brisson Equipment Ltd. is committed to the principles of fairness and equal employment opportunity.

We thank all those who express an interest. However, only successful candidates will be called for an interview.

Apply for this position

Technicien(ne) d'atelier machinerie lourde
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